PHLAPS is the brain child of aware winning author and lifestyle coach Phil Peters. His best selling e-book “How to get a better job” is available on Amazon:

During his book signing would tour, Mr Peters was frequently asked about his trademark Phlap hats. While on Jeff Bezos’s yacht moored outside of Sardinia, Jeff himself suggested to Mr Peters, that he should launch a fashion brand, so people could not just learn from him professionally but also sartorially.